As we’re sure you’re aware, there are a lot of photographers out there! And while we’ve talked about how to make your own photography business stand out in general, we didn’t really get into one of the big topics: Niching. To create a “niche” means to become a specialist who services a much smaller group of people. For a photographer that might mean only doing wedding photography – or you could niche even further by only doing outdoor weddings (nothing urban or inner city). Here we’ll talk about the benefits of niching and how you can go about to get your photography business niche ready with a few simple tweaks.
There’s no question that competition is tough for just about any small business or freelancer these days. And have you noticed that the market seems to be flooded by photographers? It can get a little overwhelming and even depressing at times, but we’re here to tell you not to stress.